ZOE EMILIE PIRNIE

providing social media, marketing and administrative sOLUTIONS to independent businesses in the greater boston area.

IT TAKES A VILLAGE TO RUN YOUR BUSINESS. I AM THAT VILLAGE!

ABOUT ME

I spent nearly a decade in the corporate world assisting successful executives before deciding to venture off on my own to create a more flexible and fulfilling lifestyle. Since 2011, I have worked with multiple entrepreneurs in a range of industries including real estate, retail, non-profit, service and executive coaching. I aim to make their lives easier and more organized so they can focus on the most important elements of their businesses. Having started my own online retail store, I am very familiar with the day to day challenges faced by small business owners. I created my own e-commerce website; did all the buying, pricing and photography and then marketed it all on social media, with emails and at in person events. I realized how in order to succeed, you need to get in front of your audience constantly, while also always looking for growth opportunities. That experience taught me that doing it all on your own is not always the best way, and now here I am to help you not make the same mistake!

I primarily work remotely, but I am available for in person meetings in the Boston and South Shore areas. I have worked with businesses on the North Shore, South Shore, Metro West and even Connecticut and New York.

RESUME

• Virtual Marketing and Administrative Consultant, 2017-present
• Marketing & Social Media Manager, Rivka Friedman Jewelry, 2018-present
• Zoe Emilie Designs, Online Boutique Owner, 2013-2018
• Cooking Up Culture, Remote Program Coordinator, 2011-2018
• Product Development Manager, Hearts On Fire, 2006-2009
• Merchandising Manager, Hearts On Fire, 2005-2006
• Marketing Coordinator, Hearts On Fire, 2003-2005
• Executive Assistant, Bear Stearns, 2000-2003

Proficient in: Canva, Wix, Shopify, Mailchimp, Google Workspace, Meta Business Suite

client testimonials

Zoe and I have been working together for over three years. She has been a wonderful asset to me and does all my social media marketing. She is responsive, diligent and creative in her writing skills. I would highly recommend Zoe.

-Lauren Corkin, Real Estate Agent

I have been working with Zoe for a couple of years now and she has become an invaluable asset to my small business. Being able to offload our billing into Zoe's capable hands, has allowed me to apply greater focus to my interior design clients and their projects. Zoe is an incredibly dependable and efficient remote worker. I would highly recommend her services to any small business owner!

-Erin Hayes, Interior Designer

Zoe Pirnie and I have worked together for much of the last year on a new business that needed marketing support. She manages the Social Networking accounts for us on Facebook and Instagram. She has worked well with the various ad teams we have worked with; Google Ads, Facebook, etc. She is also familiar with our website platform, Wix. She knows her market area and can be depended on. I am impressed with her creativity coming up with social media posts with very little direction.

-Richardine O’Brien, Marketing Team Leader

I have gotten great feedback from friends on the work you have done. My daughter is very impressed with the amount of work you do. I truly appreciate it.

-Dr. Kathryn Angelo, Business Owner

past client testimonials

Working with Zoe has been fantastic! I was referred to Zoe by a fellow, local business owner who had amazing things to say about her. Zoe has been running my business Social Media posts. She has been extremely easy to work with and super flexible throughout the process. She has created great content with as much or as little input as I want to provide. I have seen a significant jump in business since I started working with Zoe. Her pricing is very reasonable. I would highly recommend working with her!

-Dwight Hartman, Owner, Hartman Physical Therapy

As Chair of the Board of Trustees at The Towers of Chestnut Hill, I have worked with Zoe Pirnie over the past couple of years to advance our vision, mission and goals. She is creative, detail-oriented and a step ahead. I’ve very much enjoyed working with Zoe.

-Linda Sherman, Board Chair

Working with Zoe for the last 6 years has been such a positive experience. We looked to Zoe to virtually coordinate our Cooking Up Culture field trip program, and this is no easy task! Organization and communication is so important in this role as she is dealing with over 30 schools and 1,000 kids. Each year Zoe brought new ways to improve our process helping to make the experience for our visiting kids and our office seamless.

-Lisa Falso, Boston University Culinary Program Director

Working with Zoe is a dream. She's professional, efficient, and has impeccable follow through and follow up. Customer service and professionalism are crucial in my business, and I know when I assign Zoe a task or project, she'll get it done to my high standards.

-Sarah Hawkins, Project Manager

WHY HIRE ME?

CALENDAR & EMAIL MANAGEMENT

Are you too busy to return emails, research how to make videos, write captions, decipher insights on various platforms? Do you wish you were a whiz at organization, super tech-savvy, and a master multitasker? You can’t do it all and that’s ok! In order to focus on what really matters in your business, whether it’s real estate, interior design or retail, you need a behind-the-scenes hero, making sure everything runs smoothly. Maybe you just need a few projects checked off your list, or someone to manage them monthly; a remote support partner might be just what you need to up-level your business.

“Zoe Pirnie has been my part time, remote executive assistant for my coaching business for the past 2.5 years. Her organizational skills and attention to detail have allowed her to effectively manage all my client scheduling needs seamlessly.

Her efficiency and professionalism have not only saved me precious time but have also elevated the overall client experience. I feel fortunate to have found such a capable and dependable assistant so that I can put all of my focus into delivering top-notch coaching.” - Karen Marinella Hall, Marinella Hall Associates

NEWSLETTERS, FLYERS & EMAIL MARKETING

social media portfolio

REal estate REELS examples

”Reels are the driving force behind time spent on Instagram in 2023, they're the go-to format for reach and engagement.”

- Statusphere

“Reels are outperforming practically every other type of content on the platform by as much as 55%.”

-Digital information world

RETAIL & service CLIENT REELS examples

“Instagram Reels’ rapid rise to popularity indicates the power of short-form video content and presents an opportunity for brands to engage with their audience in a new and exciting way.” - TickerTV News

RETAIL CLIENT REELS examples

Here is just a sampling of reels I have created. Let’s discuss your brand image and story and come up with ideas that will best represent it.

INSTAGRAM & FACEBOOK POST EXAMPLES

Giveaways are a great idea for growing your following or building an email list.

Quotes are an easy way to get your content shared and seen by more people.

Always highlight your business wins and milestones with a post! Don’t be afraid to self promote!

INSTAGRAM & FACEBOOK POST EXAMPLES

Testimonials are always a good idea! They help build trust with your audience.

This or That posts build engagement.

An example of showcasing your products in a creative way when you can’t find a model.

instagram & facebook post examples

More testimonials! #TestimonialTuesday and #TestimonialThursday are popular hashtags to use. I can research the most relative hashtags for your audience.

If you are a local business/realtor, it’s always nice to build relationships by sharing local events from other businesses and organizations. And we tag them of course!

Let's Talk

Reach out and book a free consult call!

Maybe you just need to brush up on some skills or come up with a social media stretegy so you can handle it yourself. Maybe you need more full service ongoing help. We can always start with a small project and take it from there!

Email: zoe@villagevirtualassistance.com

Phone: 617-378-1142

Linked In: linkedin.com/in/zoepirnie

BOOK A CONSULT

UGC Creator

portfolio

Monthly Social Media Management Packages for Instagram & Facebook

Packages can include some or all of the following:

Profile optimization, content creation (posts, reels, stories), captions, hashtags, scheduling, engagement.

Price is dependent on frequency of posting and type of content

packages start at $500/month

Template, Flyer, Newsletter Creation

Priced per project

One Hour Instagram/Facebook Strategy or Training Session

$100

Facebook & Instagram Ad Creation & Management

Contact for pricing

VA Services offered hourly or Monthly Retainer ($500 minimum)

Contact for pricing

SAMPLE SOCIAL PACKAGE

Organic Social Media Management for Instagram & Facebook

Instagram & Facebook Static Photo Posts/Carousels - 3 per week

Hashtag research & Implementation

Each post becomes a Story with the additional of music, polls, questions and graphics

1-2 Reels per week on Instagram

Inbound Instagram/FB Engagement - replying to comments and DMs

One monthly content brainstorming/strategy call per month

Email/Text support

$800/month

Add ons:

Photography/video session (if local to the South Shore) - $100/hour

Outbound Engagement - varies based on your growth goals

Ad creation and management - varies based on your ad strategy/budget and frequency

SAMPLE CALENDAR/EMAIL MANAGEMENT PACKAGE

Monday through Friday remote management of client email correspondence using Google Workspace

Virtual calendar management, appointment setting and reminders

Weekly or Bi-weekly half hour check in call

Email/Text support

Starting at $1,000/month

SHOPIFY WEBSITE SUPPORT

Creation of a Shopify website using Shopify Templates

Product Listing Creation & Management

Website integration with Ebay, Etsy, Meta Shops, Tik Tok Shop

Installation of apps for Reviews, Email collection, Banners, Free Gifts and More

Email/Text support

Offered as a complete package or a la carte on retainer